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100 Lives Campagin

 Many of our loved ones are being killed everyday because of careless driving of people in cars in America. This is why Life of the Rider is committed to educating the public to be aware of the motorcycle Riders on our streets everyday.

We can all share the same roads if we are courteous to each other. This year Life of the Rider is creating a major promotional campaign to educate the public to "Look Left Right and Left again" so that we don't have to experience another fallen Rider.